360 Campaign including:
Social
Brand Partnership
Activation
Website
Brand Style Guide & Photo Bank

As part of a brand reset, we launched Clif Kid's Imagination Needs Fuel campaign—a call for kids and parents to get outside, get moving, and turn imagination into real-world adventures. Through a mix of content, a dynamic toolkit of activities, creative sparks, and hands-on ideas, we created countless opportunities for exploration, with ZBars providing the fuel every step of the way.